Here at the X Cam, our team are all crazy extreme sports people who love nothing more than going out on a weekend smashing up the Peak District on the Mountain Bikes that were kindly donated to us
Before we actually got into the action camera market we used to stick our digital cameras to our helmets, looked totally stupid and used to get some stick from the other bikers but what the heck, we had fun not to mention broke a good five or six cameras. It was at that point that we decided to do something about it and look into sourcing our own action camera systems.
Yet again, we hit the road (on the free Mountain Bikes) travelling up and down the UK trying to find something of interest or for something that would help us find or even design our own range of action cameras which could be used in extreme sports. With the help of a few friends and a bit of digging online we found a manufacturer and soon started building the X Cam brand.
Months went by, we tried and tested over 15 different action camera models constantly looking for “the one” and one day whilst again, out on the bikes, we had one camera that had something cool about it. The weight was low, the quality was brilliant and most importantly we could enter it into the market at a good price that would suit distributors, wholesalers and retailers.
The X Cam was born that day and thanks to a local web design company we had a new website built as well as a very strong brand image which included a logo, packaging design, facebook and twitter branding as well as our own marquees and promotional literature.
A year down the line and the brand is all over the UK, being sold online and is soon to be entering other countries…
Watch this space!!!!
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